Lockdown Treatments – Financial Times by Lou Stoppard

By Dr. TRACY MOUNTFORD, MBBS MBCAM

Lockdown meltdown: the panic for plastic surgery

By Lou Stoppard

Financial Times – Fashion & Beauty

Beauty journalist Lou Stoppard of the Financial Times reports the meteoric rise in demand for cosmetic treatments amid the UK’s nationwide lockdown.

She begins by explaining how the rise in home-working and the prevalence of Zoom video meetings has made many of us much more insecure about our appearance.

This sparked a “lockdown meltdown,” according to one cosmetic surgeon, who explains how his clinic was overwhelmed with requests from panicked patients worried about not being able to access their usual treatments like fillers during the nationwide lockdown.

Lou then mentions how Dr Tracy Mountford, The Cosmetic Skin Clinic’s founder also received many anxious calls from patients who were worried about not being able to access treatments during this difficult time. She goes on to explain how demand for cosmetic procedures has risen dramatically ever since medical clinics like The Cosmetic Skin Clinic were allowed to reopen to customers in early June.

The Cosmetic Skin Clinic is used as a prime example of this trend when Lou notes how business has never been busier at the clinic, with bookings almost doubling compared to this time last year. She also shares a picture of Helen Chapman, a senior practitioner at The Cosmetic Skin Clinic, carrying out a skin-tightening Ultherapy treatment on a patient.

The article concludes with an in-depth discussion on how the ‘Zoom Face’ effect has caused the post-lockdown demand for procedures to continue in a sustained way, as people adapt to the new normal of working-from-home and being more self-conscious about how they look when they appear on a video call.

More details about this trend can be found in our ‘Zoom Face’ blog post.

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